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Differences between short and long break tourists in urban destinations: the case of Barcelona / Jorge Moll-de-Alba, Lluís Prats, Lluís Coromina

Main Author Moll-de-Alba, Jorge Coauthor Prats, Lluís
Coromina, Lluís Abstract Short break trips in urban destinations are clearly increasing, and this fact has implications for destinations linked to the different length of stay segments. Thus, this paper analyses the duration of the stay in relation to motivation, satisfaction, image, repetition and recommendation of leisure tourists in an urban destination. The main contribution of this article is to highlight the differences and similarities between the behaviours of short and long breakers for the constructs mentioned, not developed until now. The theoretical model is validated using a structural equation modelling methodology. The sample size is 10,953 tourists visiting the city of Barcelona, relevant for its increasing tourism appeal. Results confirm that differences and similarities are found for those tourist segments. By way of example it is worth mentioning that the repeat visits have a negative effect on tourists’ recommendation, in particular in the case of long break as compared with short break tourists. Analytic European Journal of Tourism Research, vol. 14 (2016), pp. 29-46 Topical name Turismo
Turismo urbano
Motivação
Consumidor - Satisfação Geographical name Barcelona (Espanha) Form or physical characteristic Artigos em periódicos
Publicações em acesso aberto CDU 338.48(045) Online Resources Leia aqui este artigo
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Holdings
Item type Current location Call number Vol info Status Date due Barcode Item holds
Article Biblioteca Universidade Europeia (QBN)
Periódicos Biblioteca 		BIPAM-LX PER-14 vol. 14 (2016), pp. 29-46 Presencial/Restrito 3845-9685c
Total holds: 0

Short break trips in urban destinations are clearly increasing, and this fact has implications for destinations linked to the different length of stay segments. Thus, this paper analyses the duration of the stay in relation to motivation, satisfaction, image, repetition and recommendation of leisure tourists in an urban destination. The main contribution of this article is to highlight the differences and similarities between the behaviours of short and long breakers for the constructs mentioned, not developed until now. The theoretical model is validated using a structural equation modelling methodology. The sample size is 10,953 tourists visiting the city of Barcelona, relevant for its increasing tourism appeal. Results confirm that differences and similarities are found for those tourist segments. By way of example it is worth mentioning that the repeat visits have a negative effect on tourists’ recommendation, in particular in the case of long break as compared with short break tourists.

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